Beautiful typeface, good selection of colors, an innovative data arrangement at any rate, but the question is: does it carry out the function of visualizing information in a clear and intelligible way in order to help the reader quickly understand the different milestones in the history of Social Media? We’ll show you an example with a Red Pepper infographic about “The history of Social Media”. What happens with all of them? They don’t function as tool. Simply type the word “best infographics” in Google search (we advise doing this exercise) in order to see hundreds of examples of this type of infographics. It turns out that “the visualization of information occurs in the brain of the reader” (we’ll see something about this in point 4).Ī lot of infographics exist that not only help the reader but also confuse them even more. Why is this done? To help the brain of your reader improve their comprehension of some data or facts. Its main task is the visual synthesis of data. Nevertheless, this truth is quite often forgotten.Īn infographic serves the purpose of synthesizing information. The first recommendation that you should never forget (as said by the most important infographic artists of the world): Before all else, an infographic is a tool. Infographics: The noble art of graphing information In this post, we have gathered unique recommendations from the hands of the most incredible infographic artists of the world. Are you busy thinking about how to create infographics so interesting that those who discover them can’t stop looking at them again and again? And do you want to achieve this goal in as little time as possible? Don’t despair! This goal isn’t too grand!
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